Pure Abundance Volumizing Style Prep

AROMA
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumising blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 96% naturally derived*
• Silicone free
• Vegan
• Leaping Bunny Approved

Shake well, then mist evenly onto damp hair. Blow-dry to activate, then style as desired.

REGIMEN
Step 01: Purify with Pure Abundance™ Volumizing Shampoo

Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse

Step 03: Protect with Pure Abundance™ Volumizing Style-Prep

Step 04: Style with Abundant Blowout

STYLIST TIPS & TRICKS
“Give it a really good shake, then evenly distribute through the hair with a wide-tooth comb. On finer hair, I like to apply as I go — starting at the top of the head and near the face, since that’s where most guests want the most lift and volume.”
— Cass Peña, Aveda Artist

BOTANICAL VOLUMIZING BLEND
Plumps strands from root to tip. Made with certified organic amaranth seed extract sourced from a partner who is committed to making the world a better place with its contributions to community-based philanthropy programs.

Water\Aqua\Eau, Propanediol, Pyrus Malus (Apple) Fruit Extract, Glycerin, Betaine, Cetearyl Alcohol, Alcohol Denat., Vp/Dimethylaminoethylmethacrylate Copolymer, Helianthus Annuus (Sunflower) Extract, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Lactic Acid, Sclerotium Gum, Distearyldimonium Chloride, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Hydroxypropyl Starch Phosphate, Fragrance (Parfum),* Lavandula Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Jasmine Oil/Extract, Pogostemon Cablin (Patchouli) Oil, Mentha Piperita (Peppermint) Oil, Eugenol, Citral, Geranyl Acetate, Citronellol, Linalool, Benzyl Salicylate, Beta-Caryophyllene, Terpineol, Eugenyl Acetate, Farnesol, Pinene, Anethole, Benzyl Alcohol, Limonene, Geraniol, Camphor, Benzyl Benzoate, Linalyl Acetate, Menthol, Carvone, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate